Search has always been about rankings, but with personalized search, local search results, user signals impacting the algorithms, rich snippets, mobile, amp – the value of ranking #1 just isn’t the same. In this presentation, I’ll outline how to determine which #1 rankings are holding value, and which are losing value. Then we’ll get into what to do about it. The goal should have never to get a top ranking, but to make sure that top ranking impacts businesses in a meaningful way. We’ll outline ways to make those top rankings do more for you!
Wil likes helping people and businesses grow. A former teacher with a knack for advising, he’s been helping Fortune 500 companies develop SEO strategies since 1999. Seeing the need for an agency that does good by its team, clients and community, Wil started Seer Interactive in 2002 as a one-man operation out of his living room. Today, Seer is home to over 100 employees across Philadelphia and San Diego.
As Seer’s Director of Digital Strategy, Wil develops strategies and innovations to help clients build traffic and make money. His methods have shaped the search industry worldwide, and he speaks regularly at marketing conferences across the globe. In his free time, Wil hangs out with his wife Nora, son Rio and pup Coltrane. He also serves Philadelphia’s homeless and runaway youth at Covenant House, where he participates in a yearly sleep out.