Unlocking The True Potential of RLSAs with Google Analytics

Zaal 2: 12:05 - 12:35

Remarketing Lists for Search Ads (RLSAs) have been around since 2013, but are still rarely used to their full potential. Their integration with Google Analytics has opened up a world of opportunities that you can’t afford to ignore. This presentation will arm you with actionable tactics and examples for using RLSAs to their full potential.

Tara West | Head of PPC - Etch UK

tarawestTara has specialised in Biddable Media for eight years, having run successful campaigns for a wide variety of clients, from multi-million pound travel industry brands and leading high street fashion retailers to start-ups. Tara’s expertise covers the full biddable landscape, from search PPC to display and social media advertising. She has spoken at conferences such as SMX and PPC Hero’s HeroConf. She is also a regular author on State of Digital, as well as having written for other industry blogs such as WordStream.
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