Unlocking The True Potential of RLSAs with Google Analytics
Zaal 2: 12:05 - 12:35
Remarketing Lists for Search Ads (RLSAs) have been around since 2013, but are still rarely used to their full potential. Their integration with Google Analytics has opened up a world of opportunities that you can’t afford to ignore. This presentation will arm you with actionable tactics and examples for using RLSAs to their full potential.
Tara West | Head of PPC - Etch UK
Tara has specialised in Biddable Media for eight years, having run successful campaigns for a wide variety of clients, from multi-million pound travel industry brands and leading high street fashion retailers to start-ups. Tara’s expertise covers the full biddable landscape, from search PPC to display and social media advertising. She has spoken at conferences such as SMX and PPC Hero’s HeroConf. She is also a regular author on State of Digital, as well as having written for other industry blogs such as WordStream.
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Je hoeft niet meer naar het buitenland voor de laatste ontwikkelingen in SEO en SEA. Friends of Search brengt de beste sprekers en cases naar Nederland op 16 februari 2017. Mis het niet en kom naar hét Search congres van de Benelux!