The Content Brand Pyramid

Zaal 1: 14:30 - 15:05

In a world where SEO, Social and PR are diverging, how does the Marketeer of today combine the power of these traffic channels to build a strong brand? Dennis has developed a framework around these disciplines which will help you put the power of Social, PR and SEO to work where their strengths combined to push in the same direction to build a larger brand awareness and drive free traffic to grow your business. He called this framework the Content Brand Pyramid.

Dennis Goedegebuure | Vice President for Growth & SEO - Fanatics Inc.

dennis goedegebuureDennis Goedegebuure is the Vice President for Growth & SEO at Fanatics Inc. In this role, he oversees the creation of social content, content amplification and all SEO efforts for the Fanatics network of partnersites. Prior to Fanatics, Dennis has spent 10+ years in various SEO positions, recently as Head of Global SEO at Airbnb. In this role, Dennis has won multiple international awards for marketing campaigns, among these are a Webby Award and a US Search Award. Before Airbnb, Dennis was with eBay for almost 10 years, last in the position of Director SEO for all eBay global marketplaces. He started his career with eBay in The Netherlands, working on the local eBay site and, the local classified site from eBay, and the countries ecommerce leader.
Dennis holds a master degree from the University of Amsterdam, specialized in Marketing and Finance. You can find Dennis' work at: or or follow him on Twitter @TheNextCorner. He lives with his wife and 3 children in the Bay Area.
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