Sander is working at Freo as Head of Digital. As a Rabobank subsidiary, Freo is an online lender for the Dutch consumer market. Freo has been showing significant growth in recent years and is currently looking for new ways to accelerate this growth. Search marketing has always been central in Freo’s acquisition strategy and the primary driver for recent growth. Freo therefore continues to invest in further optimizing this marketing channel. Sander has more than 10 years of experience in the digital domain working first as a digital consultant for large financial institutions. Sander is passionate about the digitalisation of in the broad sense and the challenges in marketing and customer processes with which organisations are faced. In recent years, Sander has moved to the client-side and has been working with digital teams. First at APG and now at Freo.