Social? Search? Psychographics? Data? SEO? PR? Content? What The Hell Is Marketing Now ANYWAY!?
Zaal 1: 10:30 - 11:10
Marketing tactics are blurred more than ever. Social channels are actually big display networks and SEO can be purchased with sponsored content which search engines somehow index. Lookalikes and retargeting often outperform top-of-funnel psychographics.
Marketers run cutthroat search PPC campaigns to curated social audiences and retarget filtered by financial qualification, intent data and other psychographics. PR and SEO are inexorably wound and native advertising disrupts. Targeting is explicit, distribution ubiquitous, retargeting pervasive and filtered. In other words, It's an AWESOME time to be a marketer! Are YOU ready to take the challenge?
Join US Search Award winner and perennial speaker fave Marty Weintraub for a no-holds barred shredding session to demystify the new, blended, universe of search and social, paid and organic marketing. You'll leave inspired to
Crush social, integrated with search. Generate leads, sales, subscriptions, downloads, installs and other KPI's
Distribute content to media players and other influencers, from podcasters and bloggers to morning show hosts and assignment editors
Mine next gen' competitive intelligence for radical insights to drive content, PR & SEO
Untangle the twisted TAO of paid and organic search and social
Get started and determine what to do FIRST. Create a reasonable marketing plan, using the right tactics and channels
Marty is an entrepreneur, author, speaker and musician. He founded Aimclear®, a driven marketing agency dominant in audience targeting & 2016 winner of 3 US Search Awards, including Best Large Integrated Agency.
Career credits include eBay, Airbnb, Uber, Dell, LInkedIn, Eurail, Firestone, Amazon, Martha Stewart Omni, Intel, Travelocity, Macy’s, GoDaddy, 3M, SecondLife, Siemens, The Washington Post and numerous others. A fixture on the international conference circuit, Marty has appeared in front of hundreds of international search & social marketing conference audiences, from Jerusalem to Sydney.
After helping Aimclear to Inc. 500/5000 status in 2012, 2013, 2014, 2015 & 2016 (5X fastest growing privately held US Firms) Marty advises Aimclear agency vision, services, content & creative-hands-on. aimClear was thrice named a top 100 workplace by Minnesota Business Magazine. Marty was thrice honored as a “Top 25 Most Influential PPC Expert,” a TCB Top 100 People To Know in 2016 and claimed the coveted 2013 “US Search Personality Of The Year” tiara. He is a perennial judge and presenter at The US Search Awards and European Search Awards. Aimclear won multiple 2015 US Search Awards including “Best Use Of Social In A Search Campaign.”
Je hoeft niet meer naar het buitenland voor de laatste ontwikkelingen in SEO en SEA. Friends of Search brengt de beste sprekers en cases naar Nederland op 16 februari 2017. Mis het niet en kom naar hét Search congres van de Benelux!