Personal Branding for Business Success Through People, Not Just Pixels

Zaal 1: 15:20 - 15:55

Influencer Marketing and Employee Advocacy are growing segments within the digital marketing industry, and research suggests we trust people way more than brands. In this session, you’ll learn how to effectively build your personal brand, so it creates success for you as a professional in your niche, and also how putting people first within your business can build trust in your company and help it become more discoverable, shareable and memorable.

Mel Carson | Founder and Principal Strategist - Delightful Communications

mel carsonMel is Founder and Principal Strategist at Delightful Communications, a Seattle-based Modern Marketing, Branding and Digital PR consulting firm.
His mission is to educate and inspire businesses and individuals to make the most of the explosion of digital media and technology and successfully apply strategies that focus on Social Media, Influencer Marketing, Content Marketing, Digital PR, Employee Advocacy Programs and Personal Branding.
Before Delightful, Mel spent 7 years as Digital Marketing Evangelist at Microsoft where he supported and educated customers through the Microsoft Advertising Blog, evangelizing through social media, writing and by speaking about digital marketing at conferences, trade shows & other events all over the world.  
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