Measuring a black box. Results from 9 months of split testing.
Zaal 1: 13:55 - 14:30
We've been split testing SEO for 9 months.
We want to shine light on the Google black box and to do it we've been testing everything from titles and structured data, to removing SEO footer content.
Which changes genuinely have an effect and how large is it? What was measurable and how long does an SEO split test take? What pitfalls have we run into and how much traffic do you need to run a test? I'll take you through what we've learnt and how we did it.
Dominic Woodman | Consultant - Distilled
Dominic is a digital consultant at Distilled, with a background in full stack web development, maths & economics. He’s also the founder of teflSearch, a job site for teaching English abroad. Based in London, he makes things, breaks things and automates as much as possible.
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Je hoeft niet meer naar het buitenland voor de laatste ontwikkelingen in SEO en SEA. Friends of Search brengt de beste sprekers en cases naar Nederland op 16 februari 2017. Mis het niet en kom naar hét Search congres van de Benelux!