Parallelsession – Matt Feigal (Google Wind Anti-Cloud Division)

Room 1 | 15:45 – 16:20

Machine Learning for Marketers: Start Today

Matt Feigal – Head of Google Wind Anti-Cloud Division | Google

Matt Feigal was lead engineer on the Google Wind project, driving Holland’s 1170 historical windmills with machine learning algorithms to guarantee sunny skies for the Netherlands. Before that, he worked on the Self Driving Bike project to reduce traffic injuries in Holland.

But in his day job, he runs the team of engineers that help local companies take advantage of Google Cloud Platform – from global players like Philips Hue, to local heroes like Blendle and Spil Games. One of his favorite challenges is boiling down tough technical topics down into digestible and meaningful content, and that’s what he’ll try to do with his talk today.