Martin Röttgerding – Bloofusion Germany

Martin Röttgerding –  Head of SEA | Bloofusion Germany

martin roettgerdingMartin is Head of SEA at online marketing agency Bloofusion Germany. As a PPC geek, he loves to take things a bit further – by digging into the mechanisms of Google Ads, building tools, or doing cool things with data.

He blogs regularly at the German Bloofusion Blog. In English, he blogs at, but only when he feels that something is advanced or exclusive enough to be worth sharing internationally. He is best known for his Google Shopping segmentation strategy, the Quality Score Tracker script, and his work on Customized Ads. Martin has spoken at numerous conferences over the years, including SMX, Marketing Festival, ADworld Experience and Heroconf. Next up: Friends of Search