Jeroen & Marieke – Parkos – Case: Growth hack your ‘international’ SEO strategy

About the case “Growth hack your ‘international’ SEO strategy”:

SEO plays an essential role of Parkos’ strive to be the number 1 airport parking comparison platform worldwide. Parkos operates in Australia, America and numerous countries in Europe each with its own country specific Top Level Domain. The company is expanding to more and more countries across the globe every year. A scalable & data driven SEO strategy that can be applied in all countries is key. During this case presentation Jeroen & Marieke will explain how Parkos created a scalable international SEO strategy containing subjects like content marketing, content localisation, and CTR optimisation as well as technical SEO improvements. Guaranteeing Parkos’ growth in organic results throughout the past 5 years.

Jeroen HoogeveenInternational E-commerce Manager @ Parkos

Since last year I’ve been working at Parkos. I’m responsible for all the marketing activities across all of Europe, Australia and the USA. Parkos is an e-commerce platform where you can compare different airport parking providers with each other. We’re growing quickly and aim to keep it this way. Last year we won prices for 9th place on the list of Deloitte Fast 50 in the Netherlands, 5th place at the CrossBorder event, 4th at the Ecommerce50 Shopping Awards and winner of the Dutch Search Awards for the best in-house team. Currently, we are active in 15 countries and 150 airports across Europe, Australia, and the USA. Before I joined Parkos last year I’ve been working at Reprise Digital (Traffic4U) for the last 8 years as a key account director, my responsibilities included digital strategies for clients like Rabobank, Jumbo Supermarkets and Wehkamp.

Marieke Pepping SEO specialist @ Parkos

Marieke is an SEO specialist at Parkos, one of the leading e-commerce comparison platforms in Europe, Australia, and America for airport parking. She is involved in the international SEO strategy, technical SEO and data-driven content creation at Parkos.
As part of an award winning in-house marketing team she is responsible for the implementation of the SEO strategy for numerous countries like Germany, France, Sweden, the United Kingdom, and Australia. We’re one of the fastest-growing companies in the Netherlands in 2019 and aims to keep growing even more in the upcoming years.