Is there a place for creativity in search marketing? What happens if we take a step back from the technical aspect of keywords, queries, and ad copy and look for opportunities to leverage creativity to drive the effectiveness of our campaigns and ultimately increase conversion? By sharing real-world examples, this session will explore creativity’s role in search and how it can help to find hidden patterns and make connections between seemingly unrelated phenomena to generate solutions.
Jason Miller is the Brand Marketing Lead at Microsoft EMEA, and former Head of Content and Social Marketing for
LinkedIn Sales & Marketing Solutions. He’s a prolific keynote speaker, professor of marketing strategy at the University of California, Berkeley, best-selling author of Welcome to the Funnel: Proven Tactics to Turn Your Social Media and Content Marketing up to 11, and a 2018 finalist for CMI’s Content Marketer of the Year.
Recently Jason moved to a new role leading brand marketing at Microsoft in EMEA. Before that he spent six years building the content and demand generation engine that would globally scale LinkedIn Marketing Solutions to become a $700MM+ business. He’s the architect behindLinkedIn’s‘Sophisticated Marketer’ franchise – the most successful campaign in LinkedIn Marketing Solutions’ history which also took home the award for the best multi-year content campaign at this year’s Content Marketing Awards. Jason believes the secret to his success is simple. Creating data-driven, demand (and revenue!) generating campaigns that
deliver memorable user experiences’. And he’s passionate
about helping others do the same.