Frederick Vallaeys – Optmyzr

Room 2 | 12:10 – 12:45

Achieve PPC Stardom with these Automation Tricks

Who doesn’t want to get more results in less time? Thanks to massive technological advancements in machine learning and AI, that goal is now more achievable than ever. This session is for PPC Rockstars (or aspiring ones). You will learn:

  • Why we are at the dawn of a PPC revolution
  • 3 ways PPC is better when humans and machines work together
  • How to start today with powerful scripts to regain total control over Google Ads

This session will cover practical examples related to core PPC functionality including:

  • Bid management
  • Budget management
  • Keyword match types (and close variants)
  • Reporting

You will receive a few free copy-and-pastable Google Ads Scripts in this session.

Frederick Vallaeys – CEO | Optmyzr

Nr. 2 in PPC Hero Top 25

Frederick VallaeyesFrederick (“Fred”) Vallaeys was one of the first 500 employees at Google where he spent 10 years building AdWords and teaching advertisers how to get the most out of it as the Google AdWords Evangelist. Today he is the Cofounder of Optmyzr, an AdWords tool company focused on unique data insights, One-Click Optimizations™, advanced reporting to make account management more efficient, and Enhanced Scripts™ for AdWords. He stays up-to-speed with best practices through his work with SalesX, a search marketing agency focused on turning clicks into revenue. He is a frequent guest speaker at events where he inspires organizations to be more innovative and become better online marketers.