Developing Data Driven Scalable SEO Content

Zaal 1: 13:20 - 13:50

SEO's have been proclaiming the dawn of the age of Great Content. Unfortunately the majority of web content is still awful - and getting worse. Michael discusseds ways to leverage data to develop content that scales, ranks and delivers user value inside the lean methon.

 Michael Briggs | Head of SEO and Content Strategy - Skyscanner

michael-briggs1Michael is an inquisitive growth hacker (not a term he is fully comfortable with) : specialising in SEO for large scale, multilingual websites to drive unpaid growth at Skyscanner. Fascination with user acqusition, activation through content and retention to drive revenue. Currently Head of SEO and Content Strategy as well as the Product Owner for Unpaid Growth at Skyscanner.
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