Characterising Search: Building Character with Bing Ads

Zaal 2: 15:20 - 15:55

Character. It is the quintessential trait that distinguishes an individual from the crowd; it’s also the key ingredient in interpreting intent. How has Bing Ads been building its own character in the paid search arena? What are the characteristics of the future of search and who are the new protagonists in this game? Want to know how our old friend Search is being unleashed into new contexts with surprising new traits? Join Tor Thompson to find out.

tor400x400Tor Thompson | EMEA Regional Director - Bing Ads Microsoft

Tor Thompson (née Crockatt) is EMEA Regional Director for Bing Ads, Microsoft’s paid search platform. She has been in Search for 15 years – 10 of these spent at Microsoft working on Bing Ads in multiple roles, including managing the Bing Ads Marketplace, launching Editorial Operations in Europe, and leading the Global Search Advertising Policy. Tor was formerly at Espotting/MIVA, Europe’s first pay-per-click search service.