In a previous life, Brendan worked as a Geotechnical Engineer analysing data and trying to use the data to solve problems. Now he works in digital marketing… and does pretty much the same thing.
Brendan is particularly interested in performance digital marketing with a focus on integrating marketing activities across multiple channels. Like all Wolfgangers, he’s obsessed with defining and accurately measuring campaign KPI’s. Brendan’s work has won multiple Irish & International awards including “Best Integrated Strategy” at the Drum Awards. Brendan is a regular speaker on the international circuit having spoken at Hero Conf, SMX, SES, Friends of Search and The Marketing Festival.
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