Brendan Almack & Alan Coleman- Wolfgang Digital

Room 2 | 10:35 – 11:05

Conversion Boosting Tactics Google Doesn’t Want You to Know About

Brendan Almack – Client Director | Wolfgang Digital

Brendan AlmackIn a previous life, Brendan worked as a Geotechnical Engineer analyzing data and trying to use the data to solve problems. Now he works in digital marketing… and does pretty much the same thing.

Brendan is particularly interested in performance digital marketing with a focus on integrating marketing activities across multiple channels. Like all Wolfgangers, he’s obsessed with defining and accurately measuring campaign KPI’s. Brendan’s work has won multiple Irish & International awards including “Best Integrated Strategy” at the Drum Awards. Brendan is a regular speaker on the international circuit having spoken at Hero Conf, SMX, SES, Friends of Search and The Marketing Festival.

Alan Coleman – Digital Marketing Expert & Speaker | Wolfgang Digital

alan colemanAfter failing to land his dream job in Google Alan set up specialist search agency Wolfgang Digital on his kitchen table in 2007. The mission was simple, execute exceptional digital marketing.
Wolfgang Digital has been growing organically and growing steadily since. They have won industry acclaim for their work winning 17 international awards. Including 5 Grand Prixs and a Best Small PPC Agency in Europe followed by a Best Large Integrated Agency in Europe. Giving great people the opportunity to excel is the secret sauce behind Wolfgang’s success.

Wolfgang Digital gained a little bit of fame when they came out of the closet as the owners of one of Ireland’s leading sex toy shops. They had been secretly drop-shipping dildos to the four corners of Ireland for years. Alan then shot to infamy when he was found guilty in an advertising standards case after he invented a sex toy, named it after a competitor and then SEO’d the crap outta it.

Too far Alan. Too far.

Alan publishes short weekly videos on the state of digital marketing paying particular attention to his pet subject, the Battle of the Internet Giants. Check out Wolfgang Bites. Before he started Wolfgang Digital Alan ran a number of small businesses including a veggie lunch delivery business, a football merchandise business, and porridge & smoothie stalls at music festivals. Alan is a year-round sea swimmer and is becoming increasingly interested in trees.