Bas Jansen – Google

Room 1 | 15:55 – 16:30

Better PPC results on mobile: CRO & Site speed

Bas Jansen – Senior Conversion Specialist | Google

Bas JansenIn his role as Conversion Specialist at Google, Bas helps businesses to understand the value that the web can offer them. By providing better user experiences, customers are more satisfied and this often leads to better online marketing results. Most businesses need to undergo some form of digital transformation before they can capture this opportunity that currently is the biggest on mobile. Bas has worked on many cases where businesses saw a big uplift in their online marketing results after moving towards a data-driven culture of decision making.